Hardcore Software by Steven Sinofsky
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[LISTEN] 093. Netbook Mania
Listen now | "The PC industry is poised to sell tens of millions of small, energy-efficient Internet-centric devices. Curiously, some of the biggest…
Steven Sinofsky
2 hr ago
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[LISTEN] 093. Netbook Mania
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093. Netbook Mania
Back to 092. When a project like Longhorn drags on, the business is going to miss important trends. The biggest trend in computing in 2005-06 was…
Steven Sinofsky
2 hr ago
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093. Netbook Mania
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092. Platform Disruption…While Building Windows 7 [Ch. XIII]
“iPhone runs OS X. . .Not the crippled stuff that you find on most phones. This is real, desktop-class applications.” — Steve Jobs, iPhone launch…
Steven Sinofsky
Jul 31
10
1
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092. Platform Disruption…While Building Windows 7 [Ch. XIII]
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091. Cleaning Up Longhorn and Vista
“Windows Ultimate Extras are programs, services, and premium content for Windows Vista™ Ultimate. These features are available only to those who own a…
Steven Sinofsky
Jul 24
7
1
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091. Cleaning Up Longhorn and Vista
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090. I’m a Mac
“I’m a PC.” — Microsoft’s response to Apple’s “Get a Mac” campaign
Steven Sinofsky
Jul 17
13
1
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090. I’m a Mac
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089. Rebooting the PC Ecosystem
“We needed to move from saying what we were thinking to saying what we were doing.” —Mike Angiulo (MikeAng), CVP Windows Planning and Ecosystem
Steven Sinofsky
Jul 10
9
1
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089. Rebooting the PC Ecosystem
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088. Planning the Most Important Windows Ever
There is no more important project at Microsoft. There's no more important software project in the world. —BillG speaking at the Windows 7 Vision…
Steven Sinofsky
Jul 3
16
2
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088. Planning the Most Important Windows Ever
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BONUS: Guest Post on History of Engineering Excellence at Microsoft
Jon DeVaan shares some history of "EE" at Microsoft along with the original "Engineering Excellence" memo that started the efforts.
Steven Sinofsky
Jun 30
18
3
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BONUS: Guest Post on History of Engineering Excellence at Microsoft
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087. Reorg! Why Are We Together, Exactly?
"This mission hardly starts from scratch. In fact, it starts from one of the greatest software assets in the history of the world—Microsoft Windows." …
Steven Sinofsky
Jun 26
7
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087. Reorg! Why Are We Together, Exactly?
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BONUS: Avoiding Escalation in Decision-Making
"The negative feelings around 'approval' (and the associated behavior of 'escalation') come from the notion that when you want to do something you have…
Steven Sinofsky
Jun 20
7
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BONUS: Avoiding Escalation in Decision-Making
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086. The Memo (Part 2)
Agility = Execution + Impact — one of several one-liners I would employ in the process of articulating how the team could improve
Steven Sinofsky
Jun 19
7
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086. The Memo (Part 2)
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085. The Memo (Part 1)
The state of affairs of the product development of Windows and Services is abysmal. —“Observations, Aspirations, and Directions for Windows and Windows…
Steven Sinofsky
Jun 12
4
4
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085. The Memo (Part 1)
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