Hardcore Software by Steven Sinofsky

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210: It's (Not Necessarily) Fair to Mock Apple's "Mother Nature" Video
Apple's showed a widely criticized video showing their efforts to fight climate change. Looking past the video is a significant and strategic set of…
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Steven Sinofsky
2
June 2023
209. Proclaiming Failure for Social Credit
tl;dr Most everything new to market fails, so predicting failure is a winning bet if looking for gains in social status or punditry credit. Bringing…
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Steven Sinofsky
4
208. Ultimate Guide to Platforms
Patterns and Practices in the Creation, Rise, and Fall of Platforms
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Steven Sinofsky
3
May 2023
207. When a Business Pleads to be Regulated
On regulatory capture…
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Steven Sinofsky
206. On Congressional Hearings On Artificial Intelligence (May 2023)
Follow the science…fiction?
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Steven Sinofsky
3
205. Regulating AI: Is being proactive now the right first step?
Some notes on the concept of the "precautionary principle" and technology innovation
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Steven Sinofsky
1
204. Predictions: 101 Ways to Save Apple (June 1997)
On the day of Apple earnings, always fun to look back at the punditry around the demise of Apple.
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Steven Sinofsky
3
April 2023
203. Software As Part of Everything Is Regulated…As Part of Everything
The race to declare the need to distinctly regulate AI software fails to acknowledge all that is regulated and how we got to software opportunity in the…
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Steven Sinofsky
6
202. AI/ChatGPT and the Race Between Microsoft and Google to Win Samsung Mobile Search
AI might sound like the reason, but with Big Companies it's all about money and control, not features.
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Steven Sinofsky
201. Does your company serve "weenies" or "shrimp"?
A 1993 memo by Microsoft's VP of HR Mike Murray became one of the most iconic cultural touchstones in the history of the company.
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Steven Sinofsky
1
January 2023
200. Writing (Serializing) a Book on Substack
Substack is a new and improved way to write and distribute a book, communicate, and build a community while doing so.
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Steven Sinofsky
26
December 2022
109. Curated Bibliography
A curated list of books, technical articles, related works, and news and tech magazine cover stories relevant to the history detailed in "Hardcore…
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Steven Sinofsky
6
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