Hardcore Software by Steven Sinofsky

Hardcore Software by Steven Sinofsky

Learning by Shipping

229. "Tech Goes Hardcore" ... Again.

Our industry is cyclic but the latest wave of efficiency harkens back to the time when companies told us not to be penny wise v. pound foolish. It didn't seem realistic to me then but was competitive.

Steven Sinofsky's avatar
Steven Sinofsky
Mar 25, 2025

On an article this week talking about tech "going hardcore" (always a big fan of that word given Microsoft's 1980s recruiting slogan—hardcore software) which is mostly about RTO, meritocracy, and some cutbacks on perks, with a little bit of layoffs mixed in. See Tech Employees Getting the Message: Playtime’s Over.

Business Insider, March 19, 2025

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