231. When It Comes to Tariffs, China is Different

Much has been made of tariffs, but few have talked about the myriad of soft costs when it comes to international trade. Sharing my personal experience of Microsoft and the China market.

Much has been said about how the U.S. benefits from China’s manufacturing strengths, and tariffs often dominate the debate around international trade. But what’s often overlooked is how incredibly difficult it is for American companies to sell into China and to build a sustainable business—particularly when it comes to services and intellectual property…