Hardcore Software by Steven Sinofsky

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220. Are AI Expectations Too High or Misplaced?
Have expectations for AI been getting too high? Not high enough? Thinking about how AI has evolved in past boom/bust cycles.
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Steven Sinofsky
2
219. On AI Requiring a New OS
Not every platform shift yields a new OS or does it?
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Steven Sinofsky

May 2024

218. Announcing: Hardcore Software, the Print Edition
Many have been asking for a "shelf-worthy" compilation along with an eBook and audiobook. I'm super excited to share the availability of all formats.
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Steven Sinofsky
217. Doing a UX/API Redesign? Here are 12 Rules of Thumb
Redesigning the UX or API of a product seems to always be in the plans. No product is perfect and customer feedback abounds. Some things you might think…
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Steven Sinofsky
6

March 2024

January 2024

215. Building Under Regulation
An essay on the EU Digital Markets Act and Apple’s Update on apps distributed in the European Union (and some personal history)
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Steven Sinofsky
[214.] Hello. Happy Anniversary Macintosh!
Happy 40th Anniversary, Macintosh! I was lucky enough to be at one of the right places at the right time and thought I'd share my story of why 1984 was…
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Steven Sinofsky
213. CES 2024: Builders, Makers, Risk-Takers
With a maturing supply chain for connected, low-power, inexpensive devices #CES2024 was the best in a long time. From screens to homes to health…
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Steven Sinofsky
11

December 2023

212. Books to Read and Gift (2023)
Some topical books from this year that might be worth a read or gift.
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Steven Sinofsky
2

November 2023

211. Regulating AI by Executive Order is the Real AI Risk
The President’s Executive Order on Artificial Intelligence is a premature and pessimistic political solution to unknown technical problems and a clear…
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Steven Sinofsky
3

September 2023

210: It's (Not Necessarily) Fair to Mock Apple's "Mother Nature" Video
Apple's showed a widely criticized video showing their efforts to fight climate change. Looking past the video is a significant and strategic set of…
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Steven Sinofsky
2

June 2023

209. Proclaiming Failure for Social Credit
tl;dr Most everything new to market fails, so predicting failure is a winning bet if looking for gains in social status or punditry credit. Bringing…
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Steven Sinofsky
3
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