Archive - Hardcore Software by Steven Sinofsky

231. When It Comes to Tariffs, China is Different

Much has been made of tariffs, but few have talked about the myriad of soft costs when it comes to international trade. Sharing my personal experience…

Apr 9 •

Steven Sinofsky

March 2025

January 2025

228. DeepSeek Has Been Inevitable and Here's Why (History Tells Us)

DeepSeek was certain to happen. The only unknown was who was going to do it. The choices were a startup or someone outside the current center of US AI…

Jan 27 •

Steven Sinofsky

227. CES 2025: An Abundance of (AI) Experimentation

CES proved a transition year with many established product lines showing incremental improvements or focusing on B2B areas and new product lines showing…

Jan 13 •

Steven Sinofsky

Remembering Mike Maples, Sr.

The computer industry lost a legendary executive this week with the passing of Mike Maples, Sr.

Jan 10 •

Steven Sinofsky

December 2024

November 2024

223. On the Toll of Being a Disruptor

It is very easy to be disruptive, but being a disruptor is enormously difficult technically and emotionally

Nov 26, 2024 •

Steven Sinofsky

October 2024

222. Automating Processes with Software is HARD

We have decades of experience trying to automate processes. My biggest lesson is that automation is not about the easy and known flow, but about…

Oct 3, 2024 •

Steven Sinofsky

August 2024

221. Using AI for School is NOT Cheating

The use of AI is causing some in universities to freak out. I would worry more about NOT using AI, if history is any indication.

Aug 22, 2024 •

Steven Sinofsky

June 2024

220. Are AI Expectations Too High or Misplaced?

Have expectations for AI been getting too high? Not high enough? Thinking about how AI has evolved in past boom/bust cycles.

Jun 16, 2024 •

Steven Sinofsky

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