Nov 7, 2022·edited Nov 7, 2022Liked by Steven Sinofsky

One thing I've often wondered about Windows 8 is whether it violated what PJ Hough used to preach about "you can do two things great or three things mediocre" (or something like that). I get the sense in full hindsight that Windows 8 tried to be a) a new Ux paradigm for mobile b) a new app framework for safe/secure/modern c) a platform pivot to empower Office into the future. Clearly the latter didn't happen. Which again in hindsight is because little about Windows 8 helped Office with their highest priorities. Which makes me wonder how much energy spent on (c) caused loss of focus on (a) and (b)?

I'm reminded of a much smaller version of this when the OLE team came to Office with their plans for OLE3. Office's response to the OLE plans was "But you aren't solving any of our highest priority issues". To which OLE replied "But you're our most valuable customer".

There was clearly a disconnect in that relationship and hence OLE2 became "peak OLE" (using your phrasing).

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This was a very interesting chapter. As a lifelong Mac user (more or less), I have never been that comfortable with Windows. Everything about it always felt like I was doing things “backwards”. But I was very interested by the boldness of Windows Phone and Windows 8 and their wildly different approach compared to iOS and then-copycat Android. I even installed a Windows 8 beta in Parallels on my Mac. It was a great system, but clearly held back by the lack of Office and the need to fall back to the old Windows 7 desktop for some pretty basic things. I was never tempted to switch, as none of my favorite apps run on Windows, but I as very impressed, and then disappointed when it didn’t pan out.

Windows 8 and WebOS were two UIs that had such a huge impact on the broader market, but didn’t reap the rewards of that. While iOS’s SpringBoard was, until recently, kind of just a modern take to n Windows 3’s Program Manager, Windows Phone and Windows 8 were something truly new.

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Good stuff. With all the focus on Pogue, I look forward to coverage of his famous TileWorld observations, which came after all this, I recall

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