099. The Magical iPad
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099. The Magical iPad
"Last time there was this much excitement about a tablet, it had some commandments written on it." — A chuckling Steve Jobs quoting The Wall Street Journal (Martin Peers, 12/30/09)
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The launch of an innovative new product is always exciting. The launch of an innovate new product from a competitor is even more exciting. But what is it like when your main competitor launches an innovative new product at a moment of your own fundamental strategic weakness? That’s what it was like when the iPad launched on January 27, 2010. On the heel…