Hardcore Software by Steven Sinofsky

Share this post

099. The Magical iPad

hardcoresoftware.learningbyshipping.com

099. The Magical iPad

"Last time there was this much excitement about a tablet, it had some commandments written on it." — A chuckling Steve Jobs quoting The Wall Street Journal (Martin Peers, 12/30/09)

Steven Sinofsky
Sep 25, 2022
18
13
Share this post

099. The Magical iPad

hardcoresoftware.learningbyshipping.com
Upgrade to paid to play voiceover

The launch of an innovative new product is always exciting. The launch of an innovate new product from a competitor is even more exciting. But what is it like when your main competitor launches an innovative new product at a moment of your own fundamental strategic weakness? That’s what it was like when the iPad launched on January 27, 2010. On the heel…

This post is for paid subscribers

Already a paid subscriber? Sign in
Previous
Next
© 2023 Steven Sinofsky, All Rights Reserved
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing