053. Strategy Tax: Outlook Storage, First Attempt

Yes, that’s called strategy. Why can’t we have that? –BillG on Sony Memory Stick c. 1998-99.

Most tend to think of Microsoft strategy as the march from BASIC to DOS to Windows to Azure. While that is a robust external narrative, the more interesting view is how the company changed strategically and organizationally as we transformed from a consumer to an enterprise company. We changed from relatively independent (and culturally unique) Apps and…