047. Don’t Ship the Org Chart
ACG (Applications and Content Group), AICG (Applications and Internet Client Group), Applications and Tools Group (ATG), BPG (Business Productivity Group) — 1996-99 names of the division with Office
The Microsoft sales force had a ritual of reorganizing every fiscal year, like clockwork. The Platforms teams always seemed to be in some state of organization change, at least to me. Office, on the other hand, had been relatively stable except for two deliberate changes. As successful as Office 97 would prove to be, the product still reflected the deve…