033. Creating the Office Product Unit, OPU
“The best feature we have for competing with WordPerfect is Excel.” –PPathe (GM of Word)
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The most difficult transition for most new companies is going from a single product to multiple products, something Microsoft managed to pull off fairly early. Inevitably, the next transition is one based on combining products into a suite or bundle in an effort to deliver a better deal to customers while also simplifying (making more efficient) sales a…