033. Creating the Office Product Unit, OPU

“The best feature we have for competing with WordPerfect is Excel.” –PPathe (GM of Word)

The most difficult transition for most new companies is going from a single product to multiple products, something Microsoft managed to pull off fairly early. Inevitably, the next transition is one based on combining products into a suite or bundle in an effort to deliver a better deal to customers while also simplifying (making more efficient) sales a…