032. Winning With the Suite

It’s better to avoid the dogs than to select the stars. –Jim Lauderback on Suites of productivity apps (PC Week, 1993)

Strategically, the bundling-unbundling arc or cycle is one of the most common dynamics in technology. Something that starts off as a single product or category inevitably becomes part of a bundle of features or products. Only later that bundled product faces intense competition from a stand-alone product introducing a different point of view. Choosing w…