Hardcore Software by Steven Sinofsky

Hardcore Software by Steven Sinofsky

Learning by Shipping

210: It's (Not Necessarily) Fair to Mock Apple's "Mother Nature" Video

Apple's showed a widely criticized video showing their efforts to fight climate change. Looking past the video is a significant and strategic set of initiatives worthy of praise.

Steven Sinofsky's avatar
Steven Sinofsky
Sep 14, 2023

Apple's 'Mother Nature' sketch was a complete dud, and didn't belong… // No, no. Issue is much more subtle and practical. Need to separate weird marketing from reality. This is greenwashing but the green is…profit. This isn't Bud Light. Or even "woke" 1/1

Mother Nature sketch was a rare dud for the slick Apple launch videoApple paused its iPhone 15 launch…

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