Hardcore Software by Steven Sinofsky

Hardcore Software by Steven Sinofsky

Learning by Shipping

209. Proclaiming Failure for Social Credit

tl;dr Most everything new to market fails, so predicting failure is a winning bet if looking for gains in social status or punditry credit. Bringing something to market are almost impossible odds.

Steven Sinofsky's avatar
Steven Sinofsky
Jun 06, 2023

Why are people so quick to proclaim failure for new products? It seems a dumb thing to ask. I mean knowledgable people look at a new product and think it doesn't cut it and will fail. Much more going on. Innovation is nearly impossible to deliver. Harder to predict/analyze. 1/

A series of predictions from as recent as the weekend before WWDC going as far…

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