Jul 3, 2022Liked by Steven Sinofsky

I remember flying to the Bay area with Julie to demo the Ribbon to Jakob Nielsen and Don Norman individually...in their homes! Both were skeptical, but cordial. Jakob clued into the value of 'results oriented UI' immediately and then turned that into an opportunity for himself. He took that article and turned into a series of paid workshops.

Don was most intrigued with the 'UI Effect' chart featured in the post 80. First, he credited us with admitting the dip in productivity and not just glossing over that reality. Second, he was skeptical of the increase in productivity until we demo'ed the ease of formatting with the gallery control. It was immediately evident the number of mouse clicks that saved and he looked somewhat deflated that we could indeed claim an improvement in productivity.

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Great story! Thank you for sharing!

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