049. Go Get This Rock

“Execs don’t think Office9 is exciting enough or soon enough.” JonDe to me in late 1996

The most difficult thing to do in a big company is change a core belief. Microsoft was going through a late 1990s change, and rather unevenly. We were moving from a company primarily or almost exclusively selling products to consumers to one selling to IT professionals. The unevenness was seen in customer engagement, product roadmaps, release dates, and…