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Jon DeVaan's avatar

In the Excel team, on a lark, after shipping Excel 2.0, we all sent our resumes to Lotus to apply for a job. We all received rejection letters and proudly posted them on our relight windows.

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Mike Slade's avatar

I was the VP-Marketing at NeXT in 1991 and 1992, working for Steve. We completely pivoted our marketing after I arrived, punting on trying to sell to prosumers and focusing 100% on businesses and government building mission critical custom apps and wanting to deploy them on a Mac-like workstation. That was our niche, and we doubled down on OOP, Interface Builder, DBKit, etc. We really focused on Sun as our competition, not Windows and certainly not OS/2. We launched a crazy ad campaign in the WSJ pushing the video, and it not only worked, it really pissed off Scott McNealy, who accused Steve and I of "immature marketing". Perhaps my proudest accomplishment as a marketer. Here is the video:

https://youtu.be/UGhfB-NICzg

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