208. Ultimate Guide to Platforms

Patterns and Practices in the Creation, Rise, and Fall of Platforms

The brass ring of product development is to create a platform. I say brass ring because by and large creating a platform is elusive for most products, at least at the scale we tend to think of when we think of platforms (Windows, iPhone, AdWords, and so on). In reality when, we look around there are tons of examples of platforms that deliver massive eco…