Hardcore Software by Steven Sinofsky

Hardcore Software by Steven Sinofsky

Learning by Shipping

204. Predictions: 101 Ways to Save Apple (June 1997)

On the day of Apple earnings, always fun to look back at the punditry around the demise of Apple.

Steven Sinofsky's avatar
Steven Sinofsky
May 05, 2023

Apple earnings today. Some happy (after hours trading). Some might say less than perfect. So much short-term punditry over the years has been so very wrong about Apple in the long term.

My favorite predictions came more than a quarter century ago as Apple was on the brink... 1/

Wired Magazine June 1997 im...

2/ Best of the industry got together to come up with 101 ways to save Apple i…

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