Hardcore Software by Steven Sinofsky

Share this post

204. Predictions: 101 Ways to Save Apple (June 1997)

hardcoresoftware.learningbyshipping.com
Learning by Shipping

204. Predictions: 101 Ways to Save Apple (June 1997)

On the day of Apple earnings, always fun to look back at the punditry around the demise of Apple.

Steven Sinofsky
May 5, 2023
∙ Paid
23
Share this post

204. Predictions: 101 Ways to Save Apple (June 1997)

hardcoresoftware.learningbyshipping.com
3
Share

Apple earnings today. Some happy (after hours trading). Some might say less than perfect. So much short-term punditry over the years has been so very wrong about Apple in the long term.

My favorite predictions came more than a quarter century ago as Apple was on the brink... 1/

Wired Magazine June 1997 im...

2/ Best of the industry got together to come up with 101 ways to save Apple i…

This post is for paid subscribers

Already a paid subscriber? Sign in
Previous
Next
© 2023 Steven Sinofsky, All Rights Reserved
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing