Jan 27, 2021 • 1HR 1M

[LISTEN] 104. //build It and They Will Come (Hopefully)

“I've never witnessed this much excitement in a Microsoft audience at a keynote before. It's electric.” –Tom Warren, Winrumors

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Appears in this episode

Steven Sinofsky
Personal stories and lessons from inside the rise and fall of the PC revolution as narrated by the author.

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Imagine building a computing platform that powers a generation. Now imagine taking the big step of building the replacement for that platform while the original needs to keep going for another decade or more. This is the story of unveiling the new Windows 8 platform for building modern apps, WinRT, at the first //build conference. The difficulty in telling this story is how everyone knows how the world came to view Windows 8. The developer conference of 2011 was a different story entirely. We still had to work through the big issue within the world of .NET developers and their extreme displeasure with the little we said about the Windows 8 developer story a few months earlier at the preview of the user experience. We had so much to share and were very excited as we made our way to Los Angeles.

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