Jan 27, 2021 • 59M

[LISTEN] 100. A Daring and Bold Vision

“Breakthrough Release Brings Customized Experiences for Consumers, a New Business Model for Developers, and Strong Value for Businesses” — Windows 8 “Mock” Press Release, March 2010

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Personal stories and lessons from inside the rise and fall of the PC revolution as narrated by the author.

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Hardcore Software has shared the vision planning process for five releases of Office and Windows 7. Though not detailed we followed the same process for two waves of Windows Live Services as well as Internet Explorer 8 and 9. Windows 8 went through this same process, though by now as a team we had become pretty good at it. This section details the resulting Windows 8 plan, The Vision for Windows 8. As part of that, I wanted to take a bit of a journey into the alignment between Windows Phone and Windows 8 and the challenges we saw there. In doing so, I will describe things from the Windows perspective and not delve into the specifics of running the Windows Phone project, which wasn’t my responsibility. Rather, I wanted to cover the challenges of two large projects within the context of Microsoft each trying to figure out what they needed to do. Since 2010-2011 when this took place, it is the strength of Apple’s approach of starting from a reinvented desktop operating system for the iPhone and building out from there that makes the events of this time strategically interesting. As I frame events, the key questions to ask would be “Should Microsoft have waited?” and “Would it have been ok to not be in market with any phone after Windows Mobile 6.5 until 2012 or even 2013?” At least that’s how I reflect on these times. The answers are not complete as the next chapter will also cover some important aspects of this in more detail, particularly the hardware and platform elements.

This section could really be a chapter and isn’t for the faint of heart. Dig in and have fun because it covers a lot of ground that took place in a relatively short time.

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