Jan 27, 2021 • 33M

[LISTEN] 099. The Magical iPad

"Last time there was this much excitement about a tablet, it had some commandments written on it." — A chuckling Steve Jobs quoting The Wall Street Journal (Martin Peers, 12/30/09)

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Steven Sinofsky
Personal stories and lessons from inside the rise and fall of the PC revolution as narrated by the author.

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The launch of an innovative new product is always exciting. The launch of an innovate new product from a competitor is even more exciting. But what is it like when your main competitor launches an innovative new product at a moment of your own fundamental strategic weakness? That’s what it was like when the iPad launched on January 27, 2010. On the heels of the successful Windows 7 launch during a time when Microsoft was behind on mobile and all things internet and in the midst of planning Windows 8, Apple launched the iPad. Many would view the iPad (and slates and tablets) as “consumption devices.” Steve Jobs and the glowing press that followed the launch viewed the iPad as a fundamental improvement in computing. Whatever your view, it was a huge deal.

Back to 098. A Sea of Worry at the Consumer Electronics Show