Jan 27, 2021 • 31M

[LISTEN] 087. Reorg! Why Are We Together, Exactly?

"This mission hardly starts from scratch. In fact, it starts from one of the greatest software assets in the history of the world—Microsoft Windows." — announcing the re-org

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Steven Sinofsky
Personal stories and lessons from inside the rise and fall of the PC revolution as narrated by the author.

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After thinking and writing to provide context to BillG, SteveB, and KevinJo, I had to begin the real work of changing the team. As much as I would have liked to avoid the second step of the “Three Envelopes” (having skipped the first) I found myself planning a reorganization. Not just a reorg though—Microsoft was by many accounts in a perennial state of “reorg hell”—I was planning an organizational change and cultural transformation that would have an effect on every member of the team, almost immediately. That meant more writing. More communicating. A lot more.