Jan 27, 2021 • 35M

[LISTEN] 083. Living the Odd-Even Curse [Ch. XII]

“Sinofsky to the Rescue! … (?)” — blogger Who da’Punk aka Mini-Microsoft

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Appears in this episode

Steven Sinofsky
Personal stories and lessons from inside the rise and fall of the PC revolution as narrated by the author.

This is the audio for the post, 083. Living the Odd-Even Curse [Ch. XII].

Welcome to Chapter XII, where Hardcore Software turns from Office and enterprise customers to Windows and consumers (and PC makers). For many readers, this will also be a bit more of their own lived experience. As such it is worth a reminder that I am sharing my experience and observations, not any sort of omniscient history (if such a thing even existed). Importantly, by waiting a decade to write, the history becomes much clearer and less influenced by the emotions or immediate reactions. That’s certainly been my experience so far in writing HCSW. These next four chapters (about 25 sections) will cover Windows 7 and Windows 8, with a decidedly different approach than the previous 11 chapters. We will see much more focus on organization, strategy, culture, real competition and disruption, and the challenges and opportunities seen in a big giant company.

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